Final Film Critique Research Paper Example | Topics and Well Written Essays - 1750 words

Final Film Critique - Research Paper Example They, however, manage to escape from the camp eventually and are separated in the process. The incident influences their lives forever. Stephen loses his legs in the ordeal and Nick disappears through his indulgence in Russian roulette parlors living recklessly after the ordeal. Mike, however, returns home changed. This is evident in the scene where he refuses the killing of a deer during a hunt. He becomes reacquainted with Nick’s former lover Linda and finds solace in their association (Athitakis, 2004). The movie is a gripping tale of triumph over misfortune with life lessons interwoven in the plot that depicts the power of the human spirit. Storytelling The movie is based on the events during the Vietnam, and the storytelling revolves around the lives of three friends during this period. The storytelling has mixed effects, which are caused mainly by conflicting styles. This is evident in the film where the first fifteen minutes of the film, the scenes depicted for the audi ence involve a jovial atmosphere of the wedding party of Stephen where people are seen exchanging pleasantries and joking while drinking beers. None of the shots during the scene is done in close up, and no character is focused. The movie gives the impression that the audience is eavesdropping on the conversation of the characters that mainly centers on how their lives will change with their participation in the war. This scene appears to be formal and documentary like. It is, however, interrupted by an irrelevant exposition by Steve’s mother to the priest, who laments her son’s marriage and the decision to participate in the war. Though this scene lasts less than a minute, it lingers longer than the screen time due to its inappropriateness. The movie, however, overshadows this glitch mainly due to the fact it is well written. The metaphors used in the film are also complex and can easily lose the audience. Though the story telling is exceptional, it faces the problem of conflicting styles that make scripting of the movie obvious. Acting The movie producing team was able to obtain the services of a number of leading acting celebrities in Hollywood. Through the casting of Robert de Nero, Meryl Streep and John Cazales among others, the expectations for the acting in the film were high. The cast did not disappoint either with audiences who enjoyed top acting from the cast. Robert de Nero plays the part of the protagonist who is a war hero during the war brilliantly, which was a significant episode in American history. The actor is especially commended for his part where he is reunited with the character Michael in the climax of the film. The other supporting actors were also commendable in their respective roles that enabled the coming together of the film. Their roles supported the protagonist brilliantly creating emotion that characterizes the genre of war films. The cast clearly brings out the scenario that was experienced during the Vietnam War even though some of the information portrayed did not happen (Athitakis, 2004). They facilitated the reenacting of what soldiers underwent actors elicit emotions from the audience with their moving performances in the film. Cinematography Shooting of the pictures occurred in actual locations in different regions, as opposed to round stages that are commonly employed in some Hollywood films. Shooting of the film took a period of 6

Family Guy Travesty Essay Example for Free

Family Guy Travesty Essay Scholars express the concern that the image of an American family is transitively evolving through time. The conceptions of denigrating the styles and beliefs of racial-ethnic, immigrant, gay-lesbian, and single parent families has been contended in the early nineties to be that which is not encouraging the veracity of portraying an American family but rather offers the otherwise. Hence, little has been known on the context of the eminent portrayal of an American family in television. Family ideology shapes the consciousness and expectations of those growing up the margin of the mainstream; nevertheless, this leads to the manifestation that the image of the aforementioned member in the community transforms as the market of media simultaneously evolves as well (Greenblatt, 1990). In essence, media is one of the most surprising sources of information in the society. The potential of television to negatively or positively affect attitudes, social behaviors, and other sort of the like has been studied and thrilling results were gathered. Same is true for the portrayal of families, age, sex, and race-role socialization. As a matter of fact, studies show that the images seen on television by its viewers somehow serve as an educational tool, with this, the threat of getting the â€Å"wrong perspectives† is uncontrollable and so are the views of those who have been touched by the influence of media (Fabes, Wilson, Christopher, 1989). This then connotes the perception that the portrayals aired on television are products of the evolving sense of simultaneous reaction over the media and the society. In simple logic, what the society wishes to see are given by the media, therefore, the portrayal of an American family in the television nowadays are depicting â€Å"reality† so to speak. Of course critics often spur a fight with whatever is served on the table that is not a new thing. How media portrays an American family is an issue that comes along with societal changes (Lasswell, 2002). More specifically, the rise of â€Å"reality TV shows† could attest to that matter. 1950: The Black and White Medium Media in the fifties were not as influential as it has been today. Perhaps the barrier on this is the connotation that there were only few who has television in their household because TV shows were then new to them. In the light of portraying American families, the issue on ethics and morality then surfaces the scenario. Americans were still â€Å"conservative† in some point that showing the â€Å"bedroom† or love scenes would be considered as pornography. Basically, what most viewers would love watching are news about the war, or the commercials which are basically done on live stream. The scarcity of technology and celebrities keep the audience up waiting for their favorite show to air. As critics and normal citizens would contend, they consider the shows in the fifties as strict and politically correct; perhaps because television wanted to portray an â€Å"idealistic† form of family to attract audience whom as commended are experiencing several financial and social problems during that time (Lasswell, 2002). Popular shows in the fifties Something unique sprouted during the 1950s in the vortex of television shows – the heroes were young men returning from war to a nation ravished and ripe for one of the greatest booms in civilized history, and the love stories that utterly triggers romance among its viewers. Few of the shows who topped are The Adventures of Ozzie and Harriet, I Love Lucy, Leave it to Beaver and the Lone Ranger. These shows were among the pioneers of the quasi-comic, quasi-drama shows that contemporary media are now pursuing. For Nelson and Harriet’s reality show, it portrayed the reality of being in a middle class family in the eyes of the masses. They were in the limelight and the story mainly revolved to them. It was the politeness of David and Ricky which captured the hearts of young women, and what amazes the audience all the more were the practicality of the show since they were all representing their real lives and their real names. Similarly, the Beavers in Leave it to Beaver belonged to the â€Å"elites† or the middle-class families. They were the epitome of nice individuals and they were living in Pleasantville. Airing for ten years, I Love Lucy was the representation of a typical American family. Unlike that of the Ozzies, there is a husband who frantically hates his wife’s dream of becoming famous and being a movie star but never left her despite the opposing poles. Not only that, there was a bond between Lucy’s family and the Mertz, it showed that a typical American family is healthy inside and outside the corners of their house (Casconi, 2008). 1960: Batman, Gilligan’s Island and the Addams Family Conceivably, the sixties is considered as the rise of â€Å"superficiality. † This is because the shows which topped the charts were owned by fictional characters and imaginary families. There came Batman, Gilligan’s Island and the Addams Family. Among the rest, these are few of the shows which are carried on in the 21st century. As a matter of fact, up to date, these shows have several renditions—movies, cartoon shows and theatrical plays—all of which connote one thing, that their influence is flexible. American families in such shows showed determination, passion for life and love for family. Still, explicitness was not very much present due to the fact that there have been regulations on the content of the shows aired. However, the question needs further deliberation as there are media laws and other forms of rules but then again, these are not properly implemented since these are tolerated (Casconi, 2008). Empowerment: The positive effect of media in the current schema For every human services organization, the empowerment both of its members and of its target population is perhaps at the core of its every endeavor. A compact and lively human service can only be thoroughly and truly achieve under the condition where the members and participants in the provision of human services are active and empowered. There are many ways to achieve this end, and perhaps the most recent of these ways is the trend of using video files for informing the public and the members of the organization (Coontz, 1998). Since empowerment essentially means â€Å"bringing people who are outside the decision-making process into it (Rowlands, 1995, p. 102). † Thus, it can be said that the empowerment of people outside of the inner circle in the provision of human services can be achieved through the actual mode of absorbing these people right into the heart of the decision-making process. This can be achieved through the help of digital videos where a careful elaboration into the processes of the provision of human services is done through moving images instead of the conventional paper documents and slideshow presentations. For example, the group of people who does not fall among the ranks within the circle of decision-makers in the human service operations can be empowered by giving them a thorough and lively presentation of what they will be doing. By making them fully aware of their tasks, they can be empowered in terms of preparing for what they should expect from the actual operations or field work. Digital videos can help strengthen such a drive for empowering the other members of the human services organization through the creation of visually stimulating videos or documentaries which are rich in content but are not presented in a stale and conventional manner typical to that of formal business corporate meetings. By using videos to stimulate the active participation of the organization members who are not essentially part of the decision-making body can lead to a more vibrant campaign for providing services to people. For instance, in organizational operations such as information dissemination, the human services organization can arrive at certain decisions such as what specific information should be given to the audience and what specific information should given more emphasis and how it can be achieved by taking into consideration the perceptions of the other members (Lasswell, 2002). One way to spur these members to contribute to the decision-making process is by showing them what the organization and the people expect from them through videos. By the time the other members are informed and have become acquainted with the expectations, they can further replenish the tasks and operations of the organization by sharing what they know to the decision-making body which the latter may not be familiar with (Okwumabua, 1999, p. 154). For example, after playing a certain digital video documentary, other members who are very much familiar with the topic viewed can be stimulated by the desire to share what one knows for the awareness and betterment of the organization. The Underprivileged: Their Dose of an Ideal Family in the Fifties The scenario in the fifties showed the following: acutely and chronically ill children were cared for in hospitals and other institutions with severely restricted parental visiting privileges; moreover, children with chronic illnesses rarely survived. But the otherwise are shown today, advances in health care have prolonged and improved the lives of children with chronic illness, and the majority of children are cared for by their families in their homes and communities. The first merger movement at the turn of the century led to significant concentration in some manufacturing industries, and less conspicuous inter-corporate links through family connections, financial houses, and interlocking directorates probably reinforced the trend towards concentration. However, there seems to have been little trend toward increased concentration since then, although average concentration ratios, however measured, show modest increases since 1945. Whatever the measures used, it is clear that oligopoly is prevalent in about one-half of American manufacturing industry, and that there remain sharp distinctions in concentration levels among industries. This does not mean that there have been no recent changes 1950; problems of housing, medical services, education and employment. And so majority of the families were in dire need of a dose of fantasy in their lives (Lasswell, 2002). If they were living in the underprivileged level of the pyramid, then at least they witness how Lucy and Harriet lived a life of fame and fortune. Sixties and Crossing the Lines of Mainstream TV Meanwhile, the expansion of schooling combined with growing affluence contributed to the emergence of a youth culture separate and apart from the family. Late-Twentieth-Century Families In 1960, 70 percent of American households consisted of a go-to-workdad, a stay-at-home mom, and two or more kids. By the end of the twentieth century less than 10 percent of American households fit that profile. But what makes the sixties fascinating in the world of media and broadcasting were the rise of â€Å"adventure† flicks and creative stories. Apart from the â€Å"usual† types of stories—which in one point are considerably idealistic—they crossed the line and took the risk of introducing superficial characters, and superficial kinds of families. 21st Century Warning: Explicit Content The presence of media as a tool of information dissemination has increased largely because of the technological innovations consistently being introduced not only in advancing the productivity rate of media organizations but also in expanding the capacity of the various media outlets to include a wider range of topics (Hudson, 1986). With this expansion, the subjects incorporated into the mass media has also been augmented (Graber, 1980) such that former topics that were once rarely untouched have now been constantly infused with unceasing publicity such as those that tackle Information and Communications Technology (ICT). The changes made by mass media are evidently found on a series of notions due to consciousness, certain perceptions on reality and the palpable alterations of the masses’ individual lives concurrent on what had reconstituted by the mentioned technological change (Palmer Young, 2003). Technological or digital innovation dwelled on to by human beings had been observed to have been conducting a protective bubble of fixed racial, cultural and ethnic identity resulting to a sense of detachment which lies on the physical state of the screen persona as well as with the transcends in the reality of social culture (Barker Petley, 2001). To thoroughly understand the representation of media of an American family, one must be enlightened of the status of real-life events. With this, an assessment on the trend of the shows shall commence. Perceivably, the five major parts regarding on the family status includes married, separated, widowed, divorced and never married. Their study showed that there is an increasing number of adults who are not presently married due because of separation of the partners. As expected, there was a variation of the proportion of the numbers of separated people in different cities of the country. Florida exhibits the highest rate of divorce while in Boston and California got the lowest proportion. This can be explained because of the geographic differences (DAntonio, 2004). Gradually, television shows nowadays such as those which have been mentioned are almost synonymous in context and manner. Furthermore, American families differ from those of more educated families who typically were studied with regard to family interactions and adolescent autonomy issues. Inner-city African American families may experience age-condensed generations such that the generational boundaries are not as clear. Because the boundaries between the roles of mothers and daughters may be blurred, the need for a struggle over autonomy issues may be less salient because the authority differences were never as strong (Lawler, 1997). Additionally, autonomy issues may not be as pressing in a context characterized by preoccupations with the representation of media in such forms of distinction. How they portray and American family is no longer boxed in a certain class—Americans, for that instance—but their target market includes global viewers. Nonetheless, the diversity of characterization of the shows is proof that freedom in the vortex of media and entertainment has lesser rules and the core virtue lies in the truth of fame (Fabes et al. , 1989).

Public Relations In Non Profit Organisations Marketing Essay

Public Relations In Non Profit Organisations Marketing Essay First this essay will explain the role of public relations in non-profit organisations and provide a brief description of our campaign; second the campaigns strengths and weaknesses will be discussed; third the campaign will be discussed in relation to public relations theory; and finally a conclusion summarising the main points discussed in this essay Public Relations and Non-Profit Organisations: Public relations can play an important role for non-profit organisations, providing the support to create new, and maintain existing relationships necessary to meet organisational goals, meet fundraising targets, and develop organisational awareness. As Broom, Center, and Cutlip state, there are five functions the practitioner aims to carry out within non-profit organisations, these are to: Define or brand the organisation, gain acceptance of its mission, and protect its reputation. Develop channels of communication with those an organization serves. Create and maintain a favourable climate for fundraising. Support the development and maintenance of public policy that is favourable to an organizations mission. Inform and motivate key organizational constituents (such as employees, volunteers, and trustees) to dedicate themselves and work productively in support of an organizations mission, goal, and objectives. (Broom, Center, Cutlip, 2006, p. 449) Campaign Description: Intentio PR designed a campaign to achieve two goals; first to increase the amount of funding Parent to Parent receives through creating relationships with the business community; and second to increase awareness of Parent to Parent through the relationships and campaigns developed with the business community. Therefore, Intentio PRs key campaign goal was to increase the amount of funding Parent to Parent receives, while simultaneously increasing awareness of Parent to Parent and their services to key audiences. Intentio PR proposed three projects to achieve these goals: A redevelopment of Parent to Parents website to be more interactive, and to allow for a better donation function. A cause related marketing campaign with Huggies, where a certain amount of each Huggies product purchased was donated to the organisation A relationship with TradeMe, in which users can donate the auction success fee or entire proceeds for an auctioned item to Parent to Parent. Campaign Strength and Weaknesses: Prior to the development of Intentio PRs three campaigns, Parent to Parents current situation was researched, more specifically research concentrated on their purpose and mission, their current financial situation, and their sources of funding. The information gathered from this influenced our next stage of research as we found that there was a problem with funding, and that businesses were not approached for funding, focussing efforts on grants and applications instead. Stemming from our organisational information, we then conducted research that looked into what motivates businesses to provide sponsorship to non-profit organisations, what they see as essential to this relationship, and their level of awareness for organisations providing services to the disabled. Research also looked into the funding and sponsorship situations of the regional Parent to Parent offices. We encountered difficulties in relation to this research in regards to response rates, from both business, and the regional offices contacted to participate. Although not sufficient to produce any significant generalisations to either of the communities surveyed, the information gathered did produce enough relevant data to help in the formation of our campaign goals and objectives. The goals for this campaign fit in to two management situations that Smith describes, a task management goal focused on obtaining more funding, and reputation management goal which is focussed on Parent to Parents awareness and perception (Smith, 2002, p. 69). Although our campaign had a goal derived from our previous research and worked, as Smith states, to provide the direction while objectives pinpoint the destination (Smith, 2002, p. 67) I believe we could have developed more specific, measurable, attainable, realistic, and timely (SMART) objectives for the three campaigns developed. Consequently, this would have allowed for us to develop more specific and detailed campaign evaluations, which lacked any specific criteria to measure success against. The reputation or awareness objective that was listed could have been improved by specifically stating who the community mentioned is, for example amongst all parents of disabled children; and by providing measurable targets for the objective, for example an increase of awareness by 60%, although previous awareness levels of the organisation amongst the target audience for the objective would be needed as the standard to be measured against. Public Relations Theory: Although we attempted to use the four step process, that is research, planning, action, and evaluation, our campaign was lacking in areas such as planning and evaluation that would have brought it together. Five theories I would use to describe and evaluate aspects of Intentio PRs campaign would be systems theory, the two-way asymmetrical model, social exchange theory, social learning theory, and situational theory. Systems theory can be used to examine both the internal and external relationships an organisation has with its employees and customers. Baskin, Heiman, Lattimore, and Toth describe organisations as made up of interrelated parts, adapting and adjusting to changes in theenvironments in which they operate. Organisations have recognisable boundaries, within which there must be a communication structure that guides the parts of the organisation to achieve organisational goals. (Baskin, Heiman, Lattimore, Toth, 2007, pp. 44-45) These organisations can be considered either open or closed systems; open systems allowing the flow of information from outside stakeholders, and how these relationships with outside stakeholders might affect the organisation; closed systems choosing to focus on past decisions and how these have performed when making decisions, preferring not to seek new information from outside of the organisation. Our campaign would be based on an open systems theory, with research in to outside organisations and how these relationships are established, and maintained being conducted, as previously discussed; also, we seek to establish new relationships with Huggies, and TradeMe to increase funding and awareness. As surveys were mainly used to explore relationships with businesses, and the information found used to develop or influence our campaign design, the two-way asymmetrical best describes our research and development model, as Tench and Yeomans state Feedback from audiences is important in this model of communication, but it is used to adapt communication strategies to be more persuasive, not to alter the organisations position. (Tench Yeomans, 2006, p. 147) Intentio PRs cause related marketing campaign with Huggies establishes an exchange with the consumer of the Huggies product; for every product the consumer purchases, $2.00 will be donated towards Parent to Parent. Therefore, the act of buying this product (the cost), results in them helping out a charitable organisation (the reward). I believe this is an example of the social exchange theory, which uses the economic metaphor of costs and benefits to predict behaviour. It assumes that individuals and groups choose strategies based on perceived rewards and costs. (Baskin, Heiman, Lattimore, Toth, 2007, p. 48) I believe the social learning theory, which states that we can learn new behaviours merely by observing others (Baskin, Heiman, Lattimore, Toth, 2007, p. 50), is applicable to our TradeMe Team Up campaign. Although there will be a media release and other promotional material in relation to this campaign, the main method in which TradeMe members are going to learn about these donation features are through observing and adapting this behaviour from another member who has used these features on their auction(s). Both VanLeuven; and Baskin, Heiman, Lattimore Toth state that the more positive and rewarding the consequences, the more likely the behaviour will occur. (VanLeuven, 1989, p. 196) Therefore the probability of the observing TradeMe member adopting this behaviour (the donation feature) is more likely if they believe the reward (donating money to a charitable cause) is a sufficient or positive reward for performing the task; the goal of the promotional effort for this campaign should consequently be to align TradeMe Team Up campaign as so. Situational theory, according to Tench, and Yeomans; and Baskin, Heiman, Lattimore Toth (2007, p.46-47), divides an organisations publics according to those publics who actively seek and process information about an organisation or an issue of interest, and those publics that passively receive informationas the situation, problem, opportunity, or issue changes, the publics, with which the organisation must communicate, change. The redevelopment of Parent to Parents website is aimed towards the active information seekers of their publics; the new website design allows for easier navigation of the site, and easier access to relevant information, such as events, regional information, and organisational information. It would be the active users of this website, who are also TradeMe members, who would be the early adopters of the donation feature of TradeMe Team Up. Conclusion: Theory establishes a framework through which common phenomena can be described and analysed. This essay has described the public relations campaign designed by Intentio PR, and has worked to relate the various components that it comprises to relevant public relations theory. I believe the campaign we produced could have been improved if we had used or referred back to the theory discussed previously, and if we had designated SMART goals to each of the campaigns.

Strategy direction

Strategy direction â€Å"Strategy is the direction and scope of an organisation over the long term: which achieves advantage for the organisation through its configuration of resources within a challenging business environment to meet the needs of markets and to fulfil stakeholder expectation†. Executive Summary: In the business industry, it is very difficult to seem companies are reach to the success. One day they have to be faced, other face of business, which is called ‘losses or ‘decline. Todays business environment going very critical because of recession, makes business down, Thats reason we can see that established companies are going down and out of business environment, they cant started on against environment. This challenging business environment pushing Supermarket to back of form market but some Supermarket and company still they are fighting and achieved succeed. Tesco, which is one of the successful supermarket because of they are applying strategy is entirely proved in business environment. Tesco is successful in environment because of applying analytical tools e.g. PESTEL, Porters 5 Forces, SWOT Analysis, on the basis of these analysis and they have proven to be success is this challenging business environment. Introduction: Johnson and Scholes have described that statement, which is said strategy is goal like path of business success. Where mention successful way and goal of long term of maturity level in business environment. Wheres through of using organisation resources achieved benefits and advantages of success in business. Perhaps full fill stakeholder needs and expectation of business and constantly make successful place in challenging Environment. It is argued that UK supermarkets are delivering a quite different offering to the marketplace from a simple ‘basket of goods with a specific price and quality. The issues of product range, innovation potential, and associated convenience factor are all part of the package. This leads to a consideration of the questions of what is competing with what? And who is competing with whom? The issue of comparing like with like. From there we arrive at the question of how competitions policy in this field needs to consider long-term innovation potential as well as short-term price issues. (Supply chain management: An International potential 2000) Why it is importance to understand business environment Todays very important to learn business environment, which proved to be become successful in the markets, they promote and help you to increase business profitability and protect you, form competitors. Because they are successful in the market, they understood the Business environment trends. Whos invested in business and make profits and constantly is a successful in the markets. What do we understand by business environment In a business organisation, peoples are investing input whichs consider e.g. Labour, material, Capital and place etc. These inputs are converting in output like Goods and services that is customer willing to buy. Difficult Evaluation strategy changes of business environment Tesco is using different strategy to become successful in the critical environment and proved that they achieved success in the challenging environment. Supermarket competitors; are always trying to be a best but couldnt succeed. Tesco is always understood business strategies and be a leader in Markets. Tesco is using one strategies called as PESTEL Analysis. Microenvironment would include competitors, suppliers, customers, intermediaries, financial community, local community, pressure groups and government. Customers: are important person for any business, for instance in a completive environment, no business grows without customers. Organisations should use an information gathering systems in order to update with changing needs and requirements of the customers and able to predict even the future on what the customers want next. Suppliers: are providers to an organisation of goods and services that the organisation transforms into value added product to customers, also when demand of a product increases suppliers are crucial to the success of an organisation to make available to them due to increase in demand, thus better relationship with suppliers increases the growth of businesses. Competitors: survival of organisation in todays recession in dealing with competition is extremely important, hence an organisation must keep a close look on its competitors on how they are changing towards the need of the customers, and example of competition would be mobile phones and soft drinks. Intermediaries: are people who provide a link between the organisation and its customers, large companies use intermediaries as they find it difficult to deal direct to their customers. Financial communities: are institutions they may currently support or support the organisation in the future. Share holders both private and institutional are important to the business as they reassure that the business will achieve it objectives. Expansions of many markets have failed because the companies did not consider the needs and expectations of potential investors. Local community: it is for organisation to enhance their image towards the society, through charitable contribution, sponsorship of local events and also been seen as a support to the local environment. (Fifth edition by Adrian Palmer and Bob Harley) PESTEL Analysis Tool uses on Tesco supermarkets 1.1) Political factors: Tesco makes strong infrastructure in globe, now they are operating six countries in Europe in additions in the UK. Tesco have high demand by UK, including the European Union (EU). Tesco follow employee govt. Legislation to provide variety in job, flexibility of jobs, lower paid higher paid, variety of demand, requirement of position like for student, under 18 ages, senior citizen. Tesco are implemented position for different requirement for full fill their needs and makes them constantly growth, thats why on the basis of needs. They recruiting people as part time, full time, contract, temporary, seasonable, get job done in limited period of time. http://www.tesco.com/talkingtesco/p/inc/TalkingTesco.pdf 1.2) Economical Factors: Economically we are in recession time but all supermarkets as well as same in problem. Tesco is faced difficult time this year but they made strategies thats result recession will not critical y overcome on Tesco. So simply we can say that competition like Sainsbury, Asda economically they are strong, but Tesco are selling product for different categories customer some time using offer like free parking and Tesco reward cards, offers etc. Thats reason Tesco always one step ahead of competitors. http://www.tesco.com/talkingtesco/response/?page=article9 1.3) Social / cultural factors: Tesco are always applying PESTEL strategies in business. That why they always consider on different factor like social life, which belong to the people. Economic changes are changing people living trends, now people like to live single family, which is differences in single person, aged citizen, competition of job, people like gives preference time consuming, it is means peoples dont want spend time to make food. Tesco is understood people demand and introduce micro able food in the market. This is gives to the Tesco customer more time saving, easy to full fill their daily needs. On the chaining environment, supermarkets must be alert and do research on changes of cultural and social. http://www.tesco.com/talkingtesco/p/inc/TalkingTesco.pdf 1.4) Technological Factors: Technological factor are makes great effort on environment, which gives great impact of Tesco business environment. Tesco recently started new technology like ‘Online Shopping which is makes people life easier and peace, they are also saying dont need to come to us just order from home by online and you will get your delivery on your door step ahead. Tesco has also made investment in Pollution control, that is support to the carbon reduction and also encourage customer to use and buy low carbon product. It gives clean natural atmosphere to the human beings. Tesco is promoting to use carrier bags again and again and they also giving Tesco points on it. Which is clearly says to the customer make city clean and also urge for environment friendliness. This all activity makes good reputation in between people minds. Ø How existing products can be made cheaper and better quality by introducing new technology Ø How distribution of goods to consumers have changed e.g. how new books can be purchased via the internet Ø How consumers are offered more innovative products and services e.g. new anti cancer drugs, internet banking. Ø How new technology has enhanced organisation to communicate to their consumers e.g. customer relationship management, mobile internet services 1.5) Environment Factor: When Tescos using strategies in business, they also considerate about wrong impact on Business Environment and thats why they are always trying to avoid those impact. Tesco says ‘Make your staffs happy and they will make your customer happy. Tescos always trying to keep their staff Happier and which is good result on customer relation and build strong relation between customer and Staff. 1.6) Legislation Factor: Tescos always facing bargaining problem between them and competitors because of legislation create difficult environment like recession. It is means Price and Quality ‘War between supermarkets competitors; which means loss in business. Legislation understanding is very important in business, thats makes easy way to achieve their target in the market. In order to implement political correct pricing policies, Tesco offered to customer price reduction on food purchase based on the how many times customer spent money on groceries at their stores. It is gives competent stability in the Business environment. http://www.tesco.com/climatechange/speech.asp http://www.modelanswer.co.uk/business/help/pestle/tescos.php In the Business Environment How Tesco apply SWOT analysis to state internal and external Factors. A) Strength (Internal factor): 1) Tesco have had achieve 30.08% highest share of the UK market; Tesco is growing faster and faster in their future carrier and to allow to drive a high share in Non-Food industry. 1) Tesco Online services spreading all over the world and operating 270 stores around the globe. In which Tesco cover 96% market in the UK and other millions of store having online services. Then we can simply say that Currently Tesco got strong platform to develop their profitability in the market. 2) Recently advertised in UKs newspaper, Tesco have 71% Sales larger than Sainsbury; and they are leading UKs Supermarket business. B) WEAK (Internal Factor): 1) Tesco still need more effort to reach world market and makes stability in the world. 2) Tesco have already invested in different industry like Tesco Bank, New stores, Investment companies; if recession is continue like that, business environment will go bust and Tesco will have to face big loss in the business 3) Traditional small business like local butcher, local deli shop, local bakery etc. they are situated in resident areas which is very near for customer and traditionally customer got used to with their services. In this situation its very difficult to attract customer and make relation. C) Opportunity (External Factor): 1) Now Tesco is giving ‘Online Shopping facility to the customer. Its give opportunity to the customer, they can buy their product from their home and will get delivery on their door step. This is save customers Time, money and energy etc. 2) Tesco is going to open some new shop, Tesco Bank, and Tesco Investment company etc. In current status Tesco got highest share in market; its show Tesco great service and loyalty about customer, they already capture customer trust. On behalf of Tesco got opportunities to expand their business in world wide level and achieve success. 3) Tescos almost shops are providing 24Hrs service to the customer, its really great opportunities to get customer trust. D) Threats (External): 1) Now days Business environment giving tough challenge to the Supermarkets, economics value is going down, which means no jobs and no money. This is reason other supermarkets have already reduced their product price by 6%. Tesco and Sainsbury got leadership in the business market; simply they have to be decreasing their price rate, hence other wise they are out of market. Tesco got threats about loss of business because they have to reduce their cost lowest than their competitors. 2) Some time its very complicated to decide what to do? Or not? Because of some other supermarkets are buying their product from abroad; where economy is very low and thats they are selling their good very low cost. Some supermarket are taking advantage about it and buying standard product in cheap price from abroad and selling them on low price. For Tesco there is threat about stealing customer from them. 3) In UKs supermarket competition Tesco got success and they achieved leadership. Now Tesco going expand their business all over the world but still some countries like E.g. India, Pakistan, Bangladesh etc. They are traditionally buying their goods from their traditional shops and they got used to with their services. So When Tesco start their business in these countries might be there is threat about loss and decline of business. http://www.ivoryresearch.com/sample5.php http://www.321books.co.uk/catalog/tesco/porters-five-forces.htm Porter 5 Forces Analysis: How Tesco state their strategies and success on their competitors by using Porter 5 forces Analysis. 1) Bargaining power of Suppliers: This statement is practically proved by supermarkets competitors, where large supermarkets like Tesco, Sainsbury, and Asda etc are suffering by business environment crises called ‘Recession. Its result people they dont have enough money to buy their groceries form supermarket and that why they are always bargaining with supermarket price. For that reason large supermarkets are also forcing their suppliers to make very low cost on their selling product; which is result its very difficult for suppliers in low profit margin they can manage, their expenses. UKs based supermarkets are facing these problems but in hence other abroad based supermarkets are buying their goods in cheaper deal from abroad. These competitors are competing with large supermarkets and encouraging price war between supermarkets. 2) Bargaining power of Customers: In our business environment area we can see that great changes in markets like now peoples are demanding more supermarkets, who can gives them different facility, that could makes their life easier. Tesco has also started some schemes like loyalty customer card, club card and they also going to give some different facility E.g. Bank, Pharmacies etc. these all business environment changes are only happening by customer demand. It is increased supermarkets counts in the markets and their competition. 3) Bargaining power of competitors: In challenging business environment customer demands and expectation are high from supermarket; to full fill their needs we can see that every day entering new competitors in the market and challenging Supermarkets. So now these condition UKs supermarkets have had to keep maintain their leadership in the market and innovative to build market share. Tesco is always updating their Price and value scan between competitors success and on behalf of have given excellent service to the customer. 4) Threat of New Entrants: In the UKs large supermarkets like Tesco, Sainsbury, ASDA etc. they are capturing large space of business, there is no space for other because of they are rapidly spreading all local areas and draining out business from market. Mostly some small tradition shops are affected and they are start disappearing from market like Butcher, bakery, dairy shop etc. So it very difficult for those new entrants companies to stand in grocery market and also they are facing some problem like not enough capital and resources for product compare to other Supermarkets. 5) Threat of Substitutes: In this changing business environment is able to reduce demand for a specific product, as threat is of consumers switching to the other supermarkets. Tesco have started new business trend in the markets like opening shop Tesco express, metro in local towns and city. Whilst help to protect Tesco, about stealing customer by small supermarkets. Recommendation: In business environment Tesco always tries to understand changes of business environment and on the basis of situation applying their unique strategies E.g. PESEL, Porter 5 forces, SWOT analysis etc and got succeed in the market. It gave leadership in between competitors. This strategies are practically proved thats why these are very effective source to full fill Tescos stakeholder expectation and providing excellent service to the customer. Changing business environment, Tesco innovate some different Technology changes, which gives to the customer easy and simple approach for the life. One of the technology changes is effective in the business like online shopping. On the basis of ‘Online shopping Tesco says to the customer, you dont need to come to us, instant we will come to you. In hence Tesco have to understand changes in business environment which relate with competitors. It is necessary to scan competitors success activity and makes good decision on it and implements Tesco key success. Tesco have to also consider on their behaviour of business which is help to them to understand, how they are reacting on implement of trends and strategy changes. These strategies changes are makes final decision to Tesco can use their analytical strategies in the competitive business environment, which gives Tesco successful stage in the market. Conclusion: In the Challenging business environment Tescos success strategy is proved and applied on the practical life that why there is no change of error; thats reason Tescos giving excellent service to the customer and understanding their need and full fill their need on their demand. For better technology can save cost, money and energy and it is important for that organisation should regularly have scans on their competitors to achieve success within the challenging business environment.

Victor Marie Hugo and the Romantic Era Essay -- French Literature

Victor Marie Hugo and the Romantic Era Victor Marie Hugo and the literature that changed France, if not the world " His novels have a purpose: historical, moral, social or all at once. &9;Their insistent vibrating style, and the frequent intrusion of the author's inflections may awaken a sense of strain; but they have kept their hold on others than school boys; and the grotesque, swarming, medieval crowds surging the huge cathedral (Notre Dame de Paris), the symbolic fight between man and the sea (Les Travialleurs de Mer). The epic allegories of vice, suffering and regeneration in the background of modern society of it's cruelty and indifference it has secured themselves a place among the French books that live" (Cazamian, 1964). At the age of twenty-five Victor Hugo published his play Cromwell which, though never preformed, changed the course of literature. The preface especially was viewed by the budding romantic movement as the manifesto for the new school. The principles he expounded there established him as the uncontested leader of the movement. Hugo’s early works would define the tone, subjects and style of the period. He discarded the rules of the classic period with its continuity of time, place and action, it restrictive superfluous vocabulary and the limit of a twenty-four hour time period for drama. He established the legitimacy of addressing the strange, the fantastic and the grotesque. Hugo led literature back to nature declaring that the "Poet should have only one model, nature; only one guide, truth." He compared the classical literature to the royal park at Versailles maintaining that it was artificial literature much like the "well leveled, well pruned, well raked, well sanded" ground s of the great la... ...omantic movement cannot be overstated, he was its greatest master. Likewise Hugo’s importance to the French consciousness of his era cannot be exaggerated, the man, the work and the creativity defined an era. Unlike his idle critics Hugo took his destiny as well as his country’s in his sturdy hands and made the best of both. His mistakes were made with good intention, and his successes have stood the test of time. Works Cited Cazamian, L. (1964). A History of French Literature. Clarendon, England: Oxford &9;University Press. Gardner, H. (1993). Creating Minds. New York City: Basic Books. Grant, E. M. (1945). The Career of Victor Hugo. London, England: Oxford University Press. Harris, R. W. (1969). Romanticism and the Social Order. Great Britain: Barnes and Noble. Houston, J. P. (1988). Victor Hugo Revised Ed. Boston Mass.: Twayne Publishers.

Understanding Disabilities :: Personal Narrative Writing

You don't have to work too hard to find places where your awareness of disabilities helps you see things clearly and understand more about your own world. I'm interested in art and I'm working at the Museum in town this summer. I'm helping develop an education program that will interest younger kids in the museum's collection. I have been looking everywhere to find out how to get kids to look at paintings that otherwise might not interest them at all. I saw something on the Internet which I thought would give me some ideas. It is a Web site created by Tom March called "2 Views 4 U." He uses questions to get the viewer to compare sets of interestingly matched paintings. I especially liked his combination of "The Scream" by Edvard Munch and VanGogh's "Corridor in the Asylum." March tries to get the viewer to define mental illness by comparing the two painters' interpretations of it. He starts out by asking us to think about the two titles of the paintings and he draws us into examining how each of the painters uses repetitions, shapes, lines, color, and patterns to represent his view of mental illness. I think he does something positive for art and disability by insisting that we look for "cool things" that attract us to each painting. March asks us if it is more disturbing for us to see a person who is mentally ill or to see through the eyes of someone who is disabled. What he is really asking is whether Munch or Van Gogh communicates the feelings of mental illness best. My experience with the Disabilities Awareness Newsletter has given me a good perspective on this question. Getting to know kids with disabilities through my connection with this Newsletter has increased my respect for letting people with disabilities tell their own story. I have understood more about disabilities by just listening than I could ever have imagined. It has been like looking at a piece of art work painted by a person with a disability.

Response to Bystander Effect, Prejudice, Aggression and Deterrence Theory Essay

The Bystander Effect states that the greatest number of bystanders who witness an emergency the less likely anyone of them will help. What are your views about the bystander effect?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The phenomenon of the bystander effect became recognized and found its niche in social psychology studies after the murder of Catherine â€Å"Kitty† Genovese in 1964.   As it is one of the most shocking murders in the history, the emphasis on the psychological phenomenon that occurred in March 13, 1964 at about 3:15 am (Gado 2007) is overrated. Trekking back to the murder of Genovese, we can note that at the very hour when the crime occurred people are still usually asleep. According to the accounts on the incident, the victim did scream for help, and since it was a fatal assault, surely, the victim’s persistence to get some aid should not be doubted, -this screaming and shouting for help may cancel out the fact that the people in her proximity are still deeply asleep (as accounts say there are 38 witnesses to this murder), but at those very hours we need not further dig deeper to unravel the mysterious apathy of the witnesses all we need to do is take note of the time the assault happened; some of the witnesses may have actually heard the screams but still has the need to sleep to face a Saturday-workday ahead of them.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   We can complement this further with what Abraham Maslow’s hierarchy of needs states; that the greatest need of an individual is his/her physiological needs in which sleeps or rest falls under. Moreover, since the violent scene broke the supposedly yet sleep-time’s peace, it is understandable that the witnesses had chosen not to leave the refuge of their homes, fearing that they could be the next victim. -the need for safety and security comes as the second priority in Maslow’s renowned pyramid model. These two needs therefore may have overridden any urges to be a hero or a Good Samaritan among the witnesses at those moments.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The belief that occurs each time a â€Å"bystander effect† happens is that every witness thinks that someone else among the other witnesses is more capable to help. Let us simulate a likely scenario in observance of the theory: a 79 year old lady was tripped by a rock on a crowded and busy street. In an instance like this you may likely see that not only one person will rush in to help the old lady get back on her feet.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A bystander effect though always has a chance to occur and cast its spell; to shroud a cloud of confusion that may blur the discerning of witnesses to response to an emergency. On one hand, some factors may actually trigger a witness’s or a bystander’s urge to help.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   First, the affinity or degree of relation the bystander has with the individual in need of help. This will define the innate will to help and would trigger a certain sense of responsibility on the bystander’s side to help that someone he/she knows or that someone whom he/she at least have something-in-common with (for example, supporting the same basketball team, someone in the same organization). Second, would be the empathy factor that may come from one’s recalling of a previous experience that will move him/her to be of help. Third, would be the effect of mood and condition of a bystander (Bordens & Horowitz 1973), this however considers the ruling of Maslow’s hierarchy of needs over the urge to help base on mood. How can prejudice be reduced?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Through quick referrence to a dictionary, prejudice would simply be defined as preconceived or   premature judgement. First, let us see the nature behind prejudice; according to the Gale Encyclopaedia of Psychology (2005), â€Å"People are not born prejudiced: many prejudices are formed against groups with which a person has never had any contact.† In basic analysis, we can then perceive that the existence of prejudice pre-requires innocence or even ignorance, -that one’s mind must be a pail that should be empty or yet has to be filled (by information and initially with opinions of other people).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Through interaction and communication with other individuals, one would naturally absorb the prejudices of another individual he/she gets contact with. According to the communication model (Laswell 1948); in every communication process there is the presence of: 1) a source, 2) a message, 3) a channel, 4) a receiver, 5) an effect, and 6) a feedback. Applying this process in tracing the development of prejudice, if an individual has yet zero knowledge or background towards a subject, as a receiver of a message he/she had to undergo the next step of the process, which is the effect. The effect here now since the receiver is yet an ’empty pail’ would be to digest the message, and if the message transmitted is prejudiced it will pour a content in that empty pail that may soon serve as the receiver’s raw material in generating his/her own prejudices. In psychology, this model resembles the social cognition pattern which likewise explains the development of prejudice.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     If we are to reduce prejudice, the direct equation we can derive from Laswell’s Model would be to reduce the interaction and communication with other individuals. This in reality however, is improbable as communication being both infinite and spontaneous processes cannot be reduced in terms of amount. The number of communication sources can forcibly be reduced but the messages that a receiver had already received will continue to develop and be repeatedly analysed in his/her mind which then will be used by him/her when it’s his/her turn to communicate as a speaker.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Prejudiced beliefs lead to stereotyping, which are natural tendencies to categorise the world in order to make sense of it (NAT.org 2003). In an attempt to make the complex world organized as we perceive it, we tend to put labels on objects, events, and individuals that has same characteristics which send to us stimuli that are alike.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A means to reduce stereotyping and generalization as dictated by prejudice is to expose a prejudiced person to individuals capable of dispelling it (Gale Encyclopedia2005), these individuals include those that contradict the stereotypes. This approach to reduce and neutralize stereotyping, though somewhat indirect, will help in thawing whatever barriers prejudices had formed within one’s disposition which eventually is good, as sooner or later this prejudiced person will have the chance to interact with a person who belongs to a grouped he/she had stereotyped.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the treatment to reduce prejudice in the form of stereotyping, immersion could be a vital antidote. In the same manner as Edward Said’s Travel Theory (1983), a culture or an idea (which in some cases can be a prejudiced idea) is bound to loose its original potency, its strength, and even its form as it gets contact with other cultures.  Ã‚   A stereotype can likewise be tamed; if the ignorance and the innocence where it was founded over will finally be bridged by discovering the truth (which may include interacting with the people whom you had a stereotype on) -this first-hand, actual, and direct encounter will not just reduce prejudice but also dispel it.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   More than the more common but not-at-all easily done idea; to be open—minded, interaction would be the best achievable solution in reducing stereotypes. Write a two-page essay in which you describe Freud’s theory on aggression. Additionally, describe Bandura’s theory on aggression and what strategies would he recommend using to diminish aggressive behaviour. Do you think that aggression is innate or learned? Why?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sigmund Freud explained that the theory of aggression begins at the early ages when a boy begins to develop his intimate relationship with his mother, being the natural provider and nurturing entity for the boy -this intimate relationship will come to a point that the boy will have sexual desires for his mother. In the family picture however, there is the presence of the father -whom the boy will ‘treat’ as his rival in getting his mother’s affection and attention. But eventually, the boy will realize that he can’t win over his father, as the chances of winning in physical terms is impossible due the boys inferior size, the boy will concede is this competition and soon will realize that his mother is not a suitable object of love and sexual urges (cited in Freud & Smith 1999).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This sexual-desire idea is called the Oedipus complex; while as for the girls, they also undergo the same condition and it is termed Electra complex. Freud claims that these are manifestations of the modifiers that dictate human behaviour; instinct and sexual urges called libido. Libido is energy derived from the Eros, or life instinct (cited in Freud & Smith 1999). Aggression is the outcome when the urges of libido are not released.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Eros, is present in every man, so as what Freud had introduced thereafter; the concept of Thanatos or death force. This energy from this death force seeks to deliver death and destruction, which also bounds a man to destroy his own self. Thanatos does not entirely pour its energy towards self-destruction, some of which are channelled to other objects and individuals which explains the presence of aggression.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Even before technology, liberal thinking, and advance science, and even before the man who gave name to the concept was born, the world had abide with the ‘survival of the fittest’. Scientist Charles Darwin used the phrase to term the endless struggle of beings against one another for existence. The energy from Thanatos may support what sends a being to take aggression upon another.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Bandura (1973) claimed that human behaviour is determined by the environment. Likewise man’s behaviour also dictates his environment.   This means that a man learns his aggression on what he perceives on his environment, while with the presence of aggression or the absence of it around, affects what the environment will become.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Bandura’s approach in dealing with and along the process diminishing behaviour is through self-regulation or simply to control one’s own behaviour. This begins with self-observation (watching and analyzing our own behaviours), then with judgement (setting a standard or an ideal measure were we can compare our behaviours with and pattern it to them), and finally with self-response (your manner of affirming yourself whether you are satisfied or not with what was your behaviour in a particular occasion).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Aggression is innate to man, I agree for solid reasons. First, I would refer to what Abraham Maslow (1954) refer as the second immediate need; safety and security.   From which threats do we seek protection against? Harsh weather? -We got our concrete homes and thick winter suits. Wild Animals? That’s what technology and urbanization is for, putting the dangerous forage-and-hunt lifestyle locked in oblivion, then what? The best answer would be human threats -which are manifestations of the presence of aggression in man. Second; man is the superior specie of all but we are still classifiable as animals -beings which are programmed from birth to seek, hunt and fight for survival. An aspect of aggression is learned by man but this mainly covers the manners of aggression; like the idea of how to use weapons and sub due impending opponents. What is deterrence theory? Why do people commit crimes?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Punishments are pre-emptive instruments set by established laws and rules meant to discourage and intimidate would-be offenders. An ever-existing idea based on what is called the Deterrence theory. â€Å"Deterrence theory is based on the concept that, if the consequence of committing a crime outweighs the benefit of the crime itself, the individual will be deterred from committing the crime†. (Summerfield, 2006, p. 1).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By default, deterrence theory lies on the fear a punishment can instil to the subjects of a law.  Ã‚  Ã‚  Ã‚   Ideally, a law applies to everyone in a state; both the government and the subjects. But in reality, since deterrence theory was put to practice in an organized-society nation, it has revealed some serious flaws in itself.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Write Morgan Summerfield traced the origin of the deterrence theory -stemming out the roots of its practice from old England from the Dark Ages, Feudal Era, the Tudor period, when feudal lords, kings, and queens, where the first to introduce the system of punishment.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Although crimes at that era meant heavy punishment, as Summerfield would collectively describe as â€Å"brutal† and â€Å"severe†, an individual’s economic status would determine his vulnerability to the legal consequences of the crime; â€Å"Someone wealthy or influential could often commit offences with impunity, while someone of lesser birth would be severely punished for the same offence.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Between this statement’s lines lies an implication; the power of money, and the call to have it, which is avarice, is also ‘encouraged’.  Ã‚   Money, power, and influence has been the bridges to punishment-evasion several centuries ago. These gives definition to deterrence theory as the imperfect concept where present laws and subjects-controlling policies are taken from.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The answer to the question why do people commit crimes lies in the failures of deterrence theory. By default, law enforcers assume that making it known to the people that crimes are met with punishments is not enough.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   First reason; not every criminal are caught, hence the crime = penalty equation is not absolute. Second, every criminal does not have the same level of fear; the fear variable is defined by how ‘hard’ the criminal/law offender is (a repeatedly imprisoned individual may not fear the conditions of being in jail as much as a first-time convict would. Third would be how able the criminal is in protecting/saving himself/herself from the legal repercussions of the crime.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If we are to directly relate the question why do people commit crimes with the fear-dependent deterrent theory, we can conclude that the discrepancy of fear among the subjects of a law do explains why not all individuals are stopped by impending punishments and thus, go on and commit crimes.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another premise that may explain why do people commit crimes is the existence of free will; â€Å"When they act in a criminal manner, they do so out of free will and weigh the consequences of their actions—they know what they are doing and choose to do it† (Summerfield 2006).   Along with it is the belief of Chinese Philosopher, Kong Zi (Xun-Zi) that man is by nature evil. -reflected in the oldest book of all time, the Bible, in the chapter of Genesis where the first man used its free will to ignore the rule set by God in the Garden of Eden.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Kong Zi meanwhile acknowledges too that man is capable of doing good; but for a man to do a good act it has to be done consciously. The society’s means of increasing man’s awareness and sensitivity to do conscious good acts, to teach what is right and to do right is by establishing institutions   (schools, churches) to teach norms, and make laws and policies (to assure that the norms are followed).   -Which brings us to an uncomplicated cycle; the â€Å"naturally evil† man is straightened out and taught what is good being covered by different laws and policies which is based from the deterrence theory. On a research done by Richard Lebow and Janice Stein (1995), they claimed that Deterrence theory rarely succeeds. Although their work underwent ‘waves’ of criticisms and was thoroughly scrutinized for gaps and flaws, the spirit of deterrence theory, which is carried over by the laws in present time seems to testify on the findings of Lebow and Stein. References Contributors: Bandura, A. (1973). Aggression: A Social Learning Analysis. p. 183. Englewood Cliffs, NJ. Prentice-Hall. Bordens, K. Sm, Horowtiz, I, A.(Eds.). (2001) Social Psychology (second edition). Lawrence   Ã‚   Erlbaum Associates Gado, M. (2007) A Cry in the Night: The Kitty Genovese Murder   Retrieved February 26, 2008 from Crime Library, Courtroom Television Network, LLC. Gale Group, (2001). Gale Encyclopaedia of Psychology, 2nd Ed..   Retrieved February 27, 2008 from http://findarticles.com/p/articles/mi_g2699/is_0002/ai_2699000270 Huitt, W. (2006). Social cognition. Educational Psychology Interactive. Valdosta, GA: Valdosta   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   State University. Retrieved February 28, 2008 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://chiron.valdosta.edu/whuitt/col/soccog/soccog.html. Jervis, R., Lebow, R., Stein, (Eds.). (1985) Psychology and Deterrence . Baltimore: The Johns    Hopkins Press, Laswell, H.D., (1948). â€Å"The structure and function of communication in societyâ€Å" -in the communication of ideas, ed. Bryson, L. New York: Harper. Maslow, A (1954). Motivation and Personality. NAT.org. (February 2003). The Psychology of Prejudice Retrieved February 28, 2008 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.e-alliance.ch/media/media-4301.pdf. Said, E. W. (1983) â€Å"Travelling Theory,† The World, the Text, and the Critic.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Cambridge: Harvard    University Press. Smith, A. K. (1999) Theories of Aggression. Biology 202: 1999 Final Web Reports-Biology.   Ã‚  Ã‚  Ã‚   Retrieved February 28, 2008 from Serendip database. Summerfield, M. (2006). Evolution of Deterrence Crime Theory, a journey with an End. Retrieved   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   February 27, 2008 from Associated Content, Inc.